Senior leadership grounded in strategy, experience, and delivery accountability

Meet the former Salesforce Program Architects who bring strategic oversight to every engagement.

Kamal Ammar

Founder & Managing Partner

Former Salesforce Program Architect focused on aligning strategy, architecture, and delivery to achieve measurable Salesforce outcomes.

Scott Meridew

Senior Partner

A senior Salesforce leader helping organisations translate strategic intent into disciplined, sustainable delivery.

Ammar Mustafa

Director, Middle East

A strategic advisor with global experience supporting organizations across the Middle East to align Salesforce initiatives with business priorities.

Collective Experience

Complex Implementations

Years Average Experience

Delivery Footprint

Work with leaders who have been in your shoes.

Our team understands the complexities of enterprise Salesforce programs because we've led them ourselves.